Hulu Touts New Shows, 4 Million Subscribers
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Hulu showed off an ambitious schedule of original shows and some metrics to show it can compete in a world of increasingly powerful distributors like Netflix and Amazon at its NewFront Tuesday in New York.
The stats: Earlier this year, then-CEO Jason Kilar said Hulu’s revenue for 2012 would come in close to $700 million. He was close: the final figure was $695 million, Hulu said. Perhaps more importantly, the company’s second business model beyond advertising — subscriptions — is still growing. Hulu Plus now has 4 million subscribers paying $8 a month, up from 2 million subscribers this time last year.
The first quarter is usually a big one for new Hulu Plus subscriptions as all the connected TVs, Xboxes, Rokus, Apple TVs and other devices purchased over the holidays get plugged in. This year it was also a big quarter for streaming volume: the company said it passed a billion streams in a quarter for the first time.
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