Hulu Marketing VP Departs for Secret-Sharing Startup Whisper
Posted in: UncategorizedHulu has lost another longstanding executive. Eric Yellin, former VP of marketing and distribution, has left to join social messaging startup Whisper.
A Hulu employee since February 2008 — a month before the service officially launched — Mr. Yellin oversaw marketing and handled distribution deals for Hulu. He started at Santa Monica, CA-based Whisper last week as the company’s senior VP-content and is charged with gaining distribution for the social startup’s content on third-party sites and apps, said Whisper CEO Michael Heyward.
Whisper is something of a mash-up between Twitter and Snapchat. People post anonymous messages, or whispers, that feature an image overlaid with text and can be viewed publicly on Whisper’s site or mobile apps. Because Whisper doesn’t disclose authors’ identities, many people use the service to air their dirty laundry without fear of being found out. One recent post reads: “I cheat on my bf while he is deployed. Girls have needs too.”
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