Hasta La Creative!

Digital agency Huge added a trio of hires comprising its new strategy leadership team, appointing Bernardo Rodriguez as managing director of business strategy, Michael Horn as managing director of data science and, effective as of May 23, Reema Mitra as group director, social.

Rodriguez joins the agency from Accenture, where he has served as managing director, digital strategy since February of 2015. Before that he spent over five years at test prep company Kaplan, serving as chief digital officer and then founding and serving as president of new economy skills training unit ADVANCE. Before that he spent nearly four and a half years as founder and CEO of Mixsic, a company which “built multimedia communities for record labels, TV networks and newspapers.” He also served a previous stint at Accenture as a senior manager from 1995-2000. 

Horn arrives at Huge from Resonate, where he spent eight months serving as senior vice president, chief analytics officer, following nearly three years as vice president, research and analytics. Prior to that he spent around three years at Universal McCann, serving as vice president, director of decision sciences and then senior vice president, managing partner, decision sciences. Before joining Universal McCann, he spent around a year serving as director, research and analytics for mcgarrybowen, following over two years at OMD Worldwide as supervisor, digital marketing analytics and then associate director, business intelligence.

Mitra will make the jump across the pond from Isobar in London, where she has served as digital strategy director since last November. Before joining Isobar, she spent nine months as search strategy director with PHD Worldwide, focusing on 23 Unilever brands. That followed over four years with Edelman, first as a digital account supervisor in New York, managing Dove Hair and then as a senior strategist, social media and digital CSR in London, where she worked on Dove’s “Real Beauty Sketches” campaign.