May
02
Huffington Post Brings Rapid-Response Native Ads to the Homepage
Posted in: Uncategorized
Digitas is bringing real-time native advertising to The Huffington Post.
The partnership, described by Huffington Post Editor-in-Chief Arianna Huffington at Digitas’s NewFront presentation on Thursday, will allow Digitas clients to quickly post content on the Huffington Post homepage.
The NewFronts are digital publishers’ effort to win more ad dollars, typically from TV budgets, by imitating the TV industry’s annual upfront presentations to ad buyers.
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