HTC Begins Global PR Review
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HTC’s global PR head resigned recently after only four months on the job, but that’s not stopping the Taiwanese mobile device manufacturer from conducting a global agency review, according to people familiar with the matter. The company isn’t wasting any time as it looks for broad PR support in various global markets, including the U.S. and Asia, the people said.
A handful of PR shops sit on HTC’s roster, including independent shop Waggener Edstrom in North America. The agency referred calls to the client.
HTC’s head of global public relations, Lorain Wong, resigned in October due to to family reasons, Bloomberg reported last month. Chief Marketing Officer Ben Ho told Bloomberg at the time that she would stay on as a consultant for three to four months.
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