Hasta La Creative!

Eight years ago, at the end of a long and much-watched process, one of the world’s biggest banks, HSBC, consolidated creative advertising, media and direct marketing with a single holding company: WPP.

Now, it’s looking elsewhere.

“HSBC has begun a review of its strategic advertising and media partners, which is expected to conclude at the end of the first quarter of 2013,” a spokesman for the bank told Ad Age in a statement. “This closed review, in which participation is by invitation only, is not a creative ‘beauty parade’ and HSBC is not conducting any such pitch review.”

Continue reading at AdAge.com