May
04
H&R Block Shifts Shops Hoping For Big Return On Watson
Posted in: Uncategorized
IBM’s Watson can do a lot of things. It can beat Gary Kasparov at chess. It can compete on “Jeopardy!” And now it can influence ad agency policy.
Some three months after H&R Block’s Super Bowl spot from Fallon featuring Jon Hamm touting the company’s relationship with Watson, the tax preparer is moving its social media, along with its media planning and strategy work, to the shop that created the Hamm campaign (Hammpaign?). WPP’s VML previously fielded the social business. H&R Block is also moving its broadcast media buying to Mediavest Spark from Omnicom Group’s OMD.
The shift essentially gives Publicis Groupe, parent of Fallon and Mediavest Spark, a sweep on the business.
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