Mar
09
Howard Schultz isn't worried about marketing himself as a potential president
Posted in: Uncategorized
Howard Schultz may not yet have a catchy slogan for his potential presidential campaign. But if he does decide to run, he insists he knows what he’s doing from a branding point of view.
The former chairman and CEO of Starbucks spoke onstage at the South by Southwest conference in Austin, Texas Saturday morning with Dylan Byers, senior media reporter for NBC News and MSNBC, about his potential presidential run and what he sees as the current problems in the U.S. political system.
Byers suggested Schultz’s branding as a candidate is squishy as of yet, and asked what he was going to do to get people excited about him as a potential Commander in Chief.
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