May 08

How Zeta Global Plans to Turn Its Recently Acquired Sizmek Assets Into a Success

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Zeta Global closed its purchase of Sizmek’s data management platform and demand-side platform last week in a deal estimated to be worth $40 million following the Sizmek’s Chapter 11 filing. Co-founded by former Apple and Pepsi chief John Sculley and CEO David A. Steinberg, Zeta Global was valued at $1.3 billion in 2017 following a…

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