Jun
01
How Vans Authentically Uplifts Communities to Strengthen Brand Relationships
Posted in: UncategorizedAt Adweek’s Elevate Brand Safety event last week companies including Vans, TikTok, the Wall Street Journal and the Washington Post brought insights on the importance of uplifting communities to strengthen brand relationships. First up was April Vitkus, Senior Director of Global Brand Marketing and Strategy for shoe and apparel brand Vans. Vitkus discussed why authentic…
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