Jan 30

How Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country

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Imagine you’re a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire government and the Australian taxpaying public. In this world of programmatic efficiencies, it can be difficult for any advertiser to justify…

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