How to Win Influencer 'Gold' During the Olympic Games
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The competition for marketing and advertising executives who want to win during the Olympic Games can be as intense and fierce as the sporting events themselves, and for good reason. As the most iconic global “brand” in the world of sports, the Olympics can create word-of-mouth opportunities unlike any other event.
For decades, the Olympics has been distinguished as the single best advertising opportunity in the world. However, companies are prevented from any form of direct Olympics-focused advertising unless they are official sponsors — a heady proposition with a price tag upward of $25 million and traditionally the province of worldwide mega-brands.
Nevertheless, the Olympics drives big opportunities and brands need to take advantage of the moment effectively. In approaching this task, it’s important for brands to keep in mind that consumers are growing increasingly skeptical of traditional advertising.
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