Jul
14
How to Use Media Creativity to Achieve Business Results (and Win Awards)
Posted in: Uncategorized
It’s popular to think that advertising industry is still stuck in the old ways of communication. The dynamic world of organic media being an uncharted territory, foreign and feared.
But when I looked back at my six days of judging over 3,000 Cannes media entries from all around the world this year, I discovered the inconceivable. My view about the advertising industry has shifted, for the better. It’s less cynical and more optimistic.
It’s easy to attribute this change to the sunny Cannes climate and unlimited quantities of ros. But something else’s at play here.
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