Jun
27
How to Reduce the Danger of Risky Creative
Posted in: Uncategorized
With another round of advertising’s top honors bestowed, you can expect to see some people soon dashing from the Cannes Lions to the edge of the cliff.
No, it’s not a mass suicide by the world’s most consequential marketers. It’s that after sitting through a blizzard of notably great work, brand stewards are hell-bent on elevating their own marketing efforts. The flight home from Cannes was spent tapping out calls for something funnier or sharper or edgier. But is that really such a good idea?
It is if you can pull it off. It is when you see all those guys named Ronald McDonald pitching Taco Bell’s breakfast tacos. It is when you’re laughing at the long-haired man getting a shampoo while coddling his Southern Comfort.
Post a Comment