Aug
04
How to Reach Gamers — an Affluent, Young and Fast-Growing Consumer Base
Posted in: Uncategorized
The decades-old stereotypes of gaming as an environment for antisocial teenage boys and young men living in their parents’ basements is vanishing. More than half of Americans, 59%, play video games and the average player is 31 years old, according to 2014 research by the Entertainment Software Association. To reach this coveted affluent millennial audience, more nonendemic brands like phone providers, food companies and consumer packaged goods, are looking to tap the now-mainstream gaming space.
Here are five tips for connecting with gamers.
Don’t just slap on a logo
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