How to Pack and What to Wear in Cannes


They didn’t make it.

Jet-lagged and desperate for a new wardrobe, Mr. Atchison wandered into a boutique near the Croisette. But no pants were a natural fit, and there were no tailors available on a Sunday. “A lady in a thick French accent said ‘staples,’ but I couldn’t understand her,” he recalled. “And then she pulls out a stapler, and starts stapling the khaki linen pants.”

He paid the lady for enough clothing to last all week, put on the stapled pants and rushed to his first meeting in Cannes with Sir Martin and agency clients.

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