May
21
How to Make Better Radio Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — Listener numbers are up but ad revenue is down, where's the disconnect? Look no further than the creative agencies, who rarely make radio the focal point of national campaigns these days. Seeking to shed some light on that disparity, the Radio Advertising Bureau and the VCU Brandcenter at Virginia Commonwealth University held a roundtable discussion with 11 of the ad world's top creative directors.
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