Mar
18
How To Go Viral in China Without Even Trying: A Lesson From BuzzFeed
Posted in: UncategorizedBuzzFeed doesn’t have a Chinese-language edition, but it might want to get on that, since Chinese readers are already translating its stories.
A month ago, BuzzFeed writer Matt Stopera was unknown in China. Now he’s a minor celebrity. Paparazzi awaited him on arrival at a Chinese airport this week. He has more than 180,500 followers on Weibo, the Chinese Twitter, and he has even hit the No. 1 trending spot on the platform.
And it’s all because his phone got stolen.
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