Hasta La Creative!

Marketers hear it constantly: The brands that are closest to their customers will ultimately win.

But this is becoming increasingly more difficult as consumers continue to put distance between themselves and brands. Consumers are paying to remove advertising from their apps and games, installing ad-blocking software for a better browser experience and purchasing DVRs that now allow them to instantly skip commercials (or even skipping the networks altogether and “binge-watching” on Netflix).

Rest assured, there is one surefire way national marketers can build their brands — at the local level. Local is a great way to create closer connections across search, social and mobile, in the moments where and when it matters. But some marketers are hesitant to dive headfirst into the local pool.

Continue reading at AdAge.com