May
28
How to Generate Incremental Revenue in a Recession
Posted in: Uncategorized
Business pundits often argue that a recession is no time to cut spending on marketing. Few CFOs agree. Times like these, when margins are down and the cost of raising new capital is high, are relatively unfavorable to new investments. Still, some companies do mitigate sales declines with innovative marketing, often putting themselves in a stronger position for recovery as well.
Post a Comment