Nov
05
How to Drive Buyers When the Primary Goal of Marketing Is Sourcing Leads for Sales
Posted in: UncategorizedIn January, telecom company CenturyLink announced a rebranding of Savvis, remaking the acquired brand as CenturyLink Technology Solutions and billing it as a way to offer data-center services to businesses.
To generate awareness and drive demand, CMO Becky Carr partnered with b-to-b agency SteinIAS to create a fully integrated marketing program designed to reach IT buyers.
In the following interview she talks about the rebranding strategy, effective marketing programs and how she’s delivering results.
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