How to Drive Buyers When the Primary Goal of Marketing Is Sourcing Leads for Sales


In January, telecom company CenturyLink announced a rebranding of Savvis, remaking the acquired brand as CenturyLink Technology Solutions and billing it as a way to offer data-center services to businesses.

To generate awareness and drive demand, CMO Becky Carr partnered with b-to-b agency SteinIAS to create a fully integrated marketing program designed to reach IT buyers.

In the following interview she talks about the rebranding strategy, effective marketing programs and how she’s delivering results.

Continue reading at AdAge.com

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