How to Draw a Crowd in 2017: Start With Unlikely Unions
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Pulling off a first-of-its-kind event — with more than 60,000 attendees — is not an easy feat. Without a legacy to generate momentum, the marketing department is almost entirely responsible for getting bodies into the room. Attracting a crowd is, however, made a little easier when the event is qualified with the tagline: “created by Steve Wozniak and friends.”
That’s not to diminish the role of Trip Hunter, CEO of Silicon Valley Comic Con, in making the inaugural tech and pop culture conference a success in 2016, and then doing it again in 2017. Hunter and his team filled out the latest event with an enviable roster of star power across film, technology and — in more literal terms — space, with the participation of astronaut Buzz Aldrin and other notable NASA names. Read on as Hunter shares his experience and ingenious insights for fellow event-marketers.
Gathering the heroes
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