Oct
20
How to Build Better Car Marketing
Posted in: Uncategorized
I'm not surprised by all the ad accounts going into review in the automotive sector. In fact, I predict there will be many more in the next 12 months. Most will blame it on the recession, but I think that's just an excuse. The fact is the business of marketing cars is too often mishandled because most agencies lack a fundamental understanding of how the industry operates.
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