Jul
21
How to Be a Client Who 'Gets It' — Tips for Comedy in Advertising
Posted in: UncategorizedSo your ad agency is pitching you comedy. Kind of scary, isn’t it? So many unknowns. Is it funny? Will people be offended? Why are they all laughing and I’m not laughing? How do I give feedback? It’s just soinscrutable.
I’ve had so many great clients in my life of producing comedy — marketers who “get it.” Somehow they’re able to transcend fear and naturally fold themselves into the process. Great work follows them wherever they go.
So what is “getting it”? How do you “get it” if you don’t got it? Here are seven tips for marketers:
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