May
02
How This Chief Information Officer Tests Whether Data Is Worth the Money
Posted in: UncategorizedThere’s an endless amount of talk about the importance of data for marketing, but not much talk about how to weigh its value against its cost.
In addition to higher prices for data-driven buys, for example, digital advertisers layering on data might be charged for calls to additional ad servers used for more sophisticated tracking. And in the end, it doesn’t always balance out.
How do advertisers evaluate and test whether the data is really worth it?
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