Dec 30

How These Brands Used to Design to Create Brand Relevance

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Back in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found. And then, just a few weeks ago, Elon Musk tweeted…

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