How the Stakes to Build—and Fund—a DTC Brand Have Fundamentally Changed

The world in which direct-to-consumer brands used investment money to acquire customers on the cheap through digital channels is long gone. But that doesn’t mean the DTC world is necessarily in a bubble, argued Ben Lerer, managing partner at Lerer Hippeau, and CEO of Group Nine Media, on stage at Adweek’s Challenger Brands Summit at…

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