As the first pucks drop on the 2018-2019 NHL season, the league’s front office is already looking to future hockey fans. At Brandweek, NHL CMO Heidi Browning talked about “the first polycultural generation,” one that is “not an ethnic majority” and one that has “grown up with technology in their hands.” “They are very empowered…
As the first pucks drop on the 2018-2019 NHL season, the league’s front office is already looking to future hockey fans. At Brandweek, NHL CMO Heidi Browning talked about “the first polycultural generation,” one that is “not an ethnic majority” and one that has “grown up with technology in their hands.” “They are very empowered…
As the first pucks drop on the 2018-2019 NHL season, the league’s front office is already looking to future hockey fans. At Brandweek, NHL CMO Heidi Browning talked about “the first polycultural generation,” one that is “not an ethnic majority” and one that has “grown up with technology in their hands.” “They are very empowered…
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