How the New Mini Cooper Uniquely Took Over a B8ta Store

It’s been a busy year for b8ta, the retail shop and retail-as-a-service platform. It’s worked with Macy’s, received two rounds of funding and rolled out Forum, a fashion and lifestyle version of its namesake store concept, all while expanding b8ta stores domestically and internationally. In October, b8ta opened a new store in San Francisco’s Mission…

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