May
01
How the Advertising Industry Can Get Rid of 'Bad Ads'
Posted in: Uncategorized
In today’s rapidly changing advertising landscape, no corner of the marketplace is immune from the threat posed from the “bad actors” and “bad ads” seeking to profit from harming the digital advertising ecosystem.
Those profiting from bad inventory and bad ads have developed a shell game of ever-changing parlor tricks, such as non-human or bot traffic, impression laundering, ad stacking, ads served in 1×1 pixels, background pop-ups and much more.
While everyone is talking about the realities we face today, what appears lost in much of the current conversation about “how” we address inventory quality concerns is the far more critical dialogue around “why” we must act boldly.
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