May 03

How Sports Marketers Can Use Tech and Platforms to Navigate Changing Fan Preferences

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The landscape of sports marketing and fan engagement is undergoing a major shift. Traditionally speaking, the omniscient crown jewel of fan engagement has been defined as the jumbotron–and for good reason. Two hundred feet of bright, HD LED signage to engage 30,000-60,000 fans at once accomplishes what many marketers covet: scalable branding. However, the mighty…

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