Jun
13
How Smashburger Is Setting Itself Apart
Posted in: Uncategorized
Advertising Age Player
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Smashburger may not be a household name, but the chain’s executives are hoping that will one day change. Founded in 2007, the burger chain is expanding at an impressive clip. With 197 stores at the end of 2012, its estimated systemwide sales were $174 million, including $3 million from new international locations, according to Technomic, up from $120 million and 140 stores the prior year.
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