Hasta La Creative!

How could a brand that, until recently, snagged 650 million eyeballs a week, and only a couple of years ago raked in $130 million in revenue, suddenly be run into the ground deeper than the Zombie of Montclaire Moors garden statue? That is the lesser-known cousin of the infamous Garden Yeti, and my personal favorite SkyMall product (still available for $99.95).

By its own measure, the company’s downfall came down to Amazon, Candy Crush, Snapchat and Tinder.

In court documents, Skymall top exec Scott Wiley blamed the increased use of electronic devices on planes resulting in fewer people perusing the SkyMall in-flight catalog. He also said that a “crowded, rapidly evolving and intensely competitive” retail environment was to blame.

Continue reading at AdAge.com