Apr
05
How Sally Beauty Gave Its Loyalty Program a Stunning Makeover
Posted in: Uncategorized
If you ask Ryan Linders how to convert a customer, he’ll tell you it’s simply a matter of putting “the right thing” in front of them. This, of course, is a lot harder than it sounds. Not only does one have to learn what that thing is, but also when, why and how to present it … and to whom.
Recently recognized by The CMO Club with a Rising Star Award, you could say that Linders is somewhat of a master of relevance. He’s currently the vice president of CRM, Loyalty and Marketing Analytics at Sally Beauty, after having spent over a decade with Chuck E. Cheese’s, J.C. Penney and Pier 1 Imports. At Sally Beauty, Linders is in charge of one wildly cut-through email marketing campaign, which he dissects for us below.
From salon to dot com
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