Hasta La Creative!

It’s not easy to enter a streaming video market dominated by Netflix. But Redbox and Verizon believe there’s still white space to challenge established SVOD players.

So after a beta test in December, the companies made Redbox Instant widely available starting last month, offering subscribers a hybrid package of streaming movies and four nights of kiosk DVD rentals for $8 a month.

While Netflix and Hulu offer a variety of TV programming, the core Redbox Instant offering is its mix of films from MGM, Paramount and Lionsgate coupled with older classics. There’s also an option to rent or buy new releases for an additional fee that aren’t available as part of the subscription.

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