Jun 27

How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers

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Brands can now track online and in-store consumer behavior in a way that will help them target their marketing and predict monetary trends. Punchh’s new machine learning initiative, Predictive Customer Lifetime Value (PCLV), is connecting the gaps between the in-store and online experiences. Using a new advanced algorithm, companies can track the expected CLV of…

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