How Professional Bull Riding Is Grabbing TikTok by the Horns

Flipping past teenagers dancing and lip-synching their way to internet stardom, a 1,600-pound bull appears on my iPhone screen. The beast is dirty. Snot drips from its nose. A camera zooms in and out on the bull’s face as a remix of “I’m Too Sexy” by Right Said Fred blares. At 101,000 views, the video…

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