May
24
How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide
Posted in: UncategorizedLONDON–For decades, marketing around women’s periods and genitals has often been laughably unrealistic at best and destructively shame-inducing at its worst. In 2017, Essity dramatically dumped out the blue liquid and other ridiculous tropes of tampon and pad advertising with the launch of #BloodNormal, a campaign nearly unprecedented in its ambition to rewrite an entire…
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