Oct 01

How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

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The “traditional” agency is dead; data is king; consolidation is the word of the day. You’d be forgiven for thinking ads themselves–and the people who make them–are growing less relevant by the minute. And then there was Nike. One tweet by former NFL quarterback Colin Kaepernick on Sept. 4 featuring a close-up of his face,…

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