Apr
29
How Nike, Pepsi, MillerCoors Are Ambushing the World Cup
Posted in: Uncategorized
OFFICIAL WORLD CUP SPONSORS
Adidas
With much fanfare, the athletic brand has begun rolling out the Brazuca, the official match ball of the 2014 World Cup. Adidas allowed fans to name the ball via a public vote last year. They picked “Brazuca,” a colloquialism used to describe something intrinsically Brazilian. Pushes for the ball include several films and a promo that promises free Brazucas to newborns.
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