How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France–If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it’ll set you back about a quarter of a million dollars this week. As Adweek’s Ronan Shields reported that’s a relative bargain. Nielsen is back with its yacht this year, hosting three events including…

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