How Nestle is Cozying Up to Salesforce With New Digital Lab
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Nestle is adding some water to Salesforce’s cloud. The food and beverage company has opened a digital lab inside the CRM giant’s Manhattan office to serve its Nestle Waters North America division.
The so-called consumer engagement center is aimed at improving personalized consumer digital communications for brands such as Pure Life, Poland Spring, Perrier and S. Pellegrino. The Nestle deal represents the first time Salesforce has hosted a client permanently on-site, according to Salesforce. The center will include a mix of Nestle and Salesforce employees.
“Using the power of Salesforce Marketing Cloud, Nestle Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month,” the companies said in a joint statement. “Doing so will allow the company to participate in social conversations with its communities and provide branded content most relevant to its consumers, leading to deeper, more lasting relationships.”
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