Apr
29
How Nationwide's Dead Boy Hurt Weight Watchers
Posted in: Uncategorized
Weight Watchers ran the same offer at the time the Super Bowl ad aired. But the deal was never mentioned in the ad.
The marketer picked New York-based DiMassimo Goldstein partly because of its direct-response ad track record, Mr. Herrera said. But Weight Watchers is still planning to launch a formal ad agency review soon. The goal is to get new work in time for the all-important winter dieting season.
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