How Much Should Apple Sweat About Xiaomi's Flagship Smartphone?


Xiaomi, the Chinese startup-turned-giant that’s now the world’s No. 3 smartphone maker, boasts on its homepage that its flagship Mi4 phone has the “best and strongest configuration in the world.” If you compare its specs to those of the iPhone 6, it looks like Xiaomi’s phone beats Apple on screen and camera resolution, battery life, processing speed and more. (Not to mention price the Mi4 sells for $327 in China, less than 40% of the cost of the most basic iPhone 6 here.)

But how does the Mi4 actually measure up in performance trials? After testing, a product watchdog says the Mi4 is a compelling offer and that Apple shouldn’t be complacent. But despite those stellar specs, Xiaomi’s top phone still can’t match the iPhone 6 on most measures of performance, though it is more scratch-resistant and has longer battery life.

“People swap spec sheets and that’s how they’re marketing it but specs alone do not equate to performance, and consumers need to know that,” said James Feldkamp, co-founder of MingJian, an independent China-based product-testing watchdog that represents China in the International Consumer Research & Testing consortium, or the ICRT. (Consumer Reports is the U.S. member.)

Continue reading at AdAge.com

No Responses to “How Much Should Apple Sweat About Xiaomi's Flagship Smartphone?”

Post a Comment