Aug
25
How Much Can ‘Jersey Shore’ Cast Really Do for Marketers?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Mike "The Situation" Sorrentino, the ostensible leading man of MTV's "Jersey Shore" reality series, might make $5 million this year from his on-camera role and the marketing, um, hook-ups to which it might lead. But he and the cast will have to work hard if they want more than one-off marketing deals trading on their current, probably transitory, celebrity.
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