How Much Are You Really Worth to Facebook and Google?
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Ever wondered how much money you’re making for Facebook by spending all that time poring over your friends’ photos and posting BuzzFeed quizzes about which “Game of Thrones” character you’re most like?
For me, the answer, to be taken with a grain of salt, is $20.75 annually. For Google, I’m much more lucrative to the tune of $223. Since Google brought in almost six times as much ad revenue last quarter — $13.9 billion to Facebook’s $2.27 billion — that kind of gap was to be expected.
These are raw estimates given by PrivacyFix, an app developed by the security software company AVG, based on publicly available data on how much revenue those companies generate per user, with tweaks based on personal usage. It asks permission to tap into a person’s Facebook and Google accounts to show them how their privacy settings are configured and take them to where those settings can be adjusted, in addition to presenting their supposed monetary value.
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