Oct
19
How Mondel?z International Built TikTok’s Biggest Snack Brands
Posted in: UncategorizedIt began with Nutter Butter. A single cookie spins around on a bed while a phone, fastened to a tripod, records its antics. “Live look at me trying to figure out TikTok,” reads the accompanying caption. In January 2020, Mondel?z International put its peanut butter sandwich cookies on TikTok to test out the social network….
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