Aug
03
How Moat Mastered the Art of the Ad Tech Pivot
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Fresh off an $850 million acquisition by Yahoo, Right Media CEO Michael Walrath and board members Noah and Jonah Goodhart thought their next big ad tech venture was a crowdsourced marketplace meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest…
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