Oct
31
How Meta is Using Experiential Marketing to Bring its Products to Life
Posted in: UncategorizedInnovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. “Brands should be open to testing and learning as well,” she said. Hegleman oversees Meta’s experiential marketing strategy, bringing its products and services to life at both its own events and those…
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