Sep
10
How Marvel’s Marketing Machine Pivoted in a Blockbuster-less Summer
Posted in: UncategorizedSince 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited back story of Scarlett Johansson’s character who has been a through line of the entire series since Iron Man 2. With Black Widow delayed until November due to the Covid-19 pandemic, the…
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